Mothers day has come early this year here in the UK, it comes on the fourth Sunday of lent, and with Easter in the same month, businesses haven’t had a lot of time to switch their marketing campaigns from Valentines day to Mother’s Day.
Did you know that on average we spend £30 on Mothers Day, compared to just £10 on Father’s day.
At Footfall Direct we’re busy printing out Mothers Day marketing campaigns for our clients in the hospitality sector – as this is one of their busiest days of the year.
Here are a few winning promotional ideas that our clients are running that we at Footfall Direct feel will help make Mother’s Day a profitable one.
- Get creative with your set menu offering signature food and wine pairings with special desserts that Mum will love
- Offer Mums a gift, for example a free cake with their coffee or a single rose with their drink
- Bring in some live music
- Turn classic cocktails into signature drinks in honour of Mother’s Day
We hope these ideas help spark your creativity as you anticipate Mothers Day.